The products I'm selling vary from $8 to $100 for the most part. I'm wondering if I could potentially double my sales or more with direct product link?
I'm sure there's no general rule of thumb, but I'm still curious with others here, if you have any experience you could share on how direct product linking increased your sales (particularly, what % it increased).
Thanks,
Dustin
My experience is that you can greatly increase conversions with a link directly to the product page.
My experience is that you can greatly increase conversions with a link directly to the product page.
Yes, but those were the days....
Now if the merchant themselves uses AdWords, you can rarely outbid them and get enough hits to make money. Your ad will show from time to time, but I've found having a no nonsense landing page that almost always shows will make you better money over the long haul for lower bids.
Funny for all this talk about content, I've found the sites that I worked hardest on to include "value added" content in addition to the product offering convert the worst. A simple page which simply shows the product advertised and with a single click sends them off to the merchant is working out far better.
That's what the typical AdWords clicker wants from the ad, one-click buying or as close as they'll let us get now. After some experimentation, I've found that a relatively short list of products which prominently includes the product the keyword refers to seems to be the way to go.
Example:
notwidgets.com Offers the
Top 5 Best Sellers This Week
red widget - these are red - $39.99
blue widget - these are blue - $49.99
green widget - these are green - $59.99
widget 4 pack - best value - $79.99
widget deluxe - the ultimate in widgets - $109.99
Two needs are met here. I make a sale and the customer easily finds what they want. They don't always care to read "A New Perspective on Widgets" or "The History of the Widget".
patient2all
My experience is that you can greatly increase conversions with a link directly to the product page.
Any thoughts on this approach?
Is it worth it to keep 2 ads in an adgroup, one direct to merchant and one to your site? I've experimented with this and have concluded that it's been inefficient in the long term.
Advantage: Sometimes when the competitor that beats you out doesn't show, you'll show and have that additional cachet of appearing to be the merchant themselves rather than a humble affiliate. Could this lead to additional conversions you would not have had otherwise?
Disadvantage: Since your ads in an unoptimized campaign are chosen in turn, you'll lose the "auction" many times and have zero chance of conversion.
Of late I've started abandoning any direct to merchants where I have competition and doing straight pages. I'd be interested in others opinions if they care to share.
patient2all
