Cost of adwords

[member22]

I use to do adwords a few years ago ( actually 3 years ago ) and stopped because the cost was very high. For a keyword that was requested about 2000 times a month I was paying around 15 USD a click to be in the top 3 ads.

I am wondering if I was doing something wrong or does the cost seems right.

If the cost seems high what are the ways to make it lower and how low can I make it.

Thank you,

[minnapple]

Tons of good info here
Understanding AdWords
[support.google.com...]

Short list to improve conversions and to control costs.

Using keyword matching options
[support.google.com...]

Add negative keywords to your campaign
[support.google.com...]

Using custom ad scheduling
[support.google.com...]

Language & location targeting
[support.google.com...]

Measurement and optimization
[support.google.com...]

[member22]

Thank you for information.

I am just wondering when adwords gives you a recommended cost per click for a keyword let's say 2 USD how low can you get it down to if you manage to get your quality score to 10.

I have the feeling the price they recommend is based on a very low quality score is that correct ?

If I have an old account with a bad CTR do you recommend that I close this account and re-open a new one as google takes into account CTR ?

Finally, I have used exact match is that what cost the most in terms of CPC ? is it better to use phrase match or negative keywords to lower the cost ?

Thank you,

[Kendo]

The recommeded rates are most deceiving. For example many times I have seen a recommendation to bid $6.50 or more for a click-through to get within the top 3 places on the list and I left my bid at 25 cents... and although it says that bid is too low to be considered, I see pageviews at average postion of 3.

Some bids I think are even more deceiving because at $15... who is paying $15 and not having all of their competitors hitting their ads every day as punishment? So I suspect that it is really a case of Google giving phantoms free cred so that we can be duped into bidding against them.