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Google Says Text Ads and Product Listing Ads Increase Consumer Engagement

6:18 pm on Nov 14, 2013 (gmt 0)

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Hmmmm, I would have thought exactly that without the research. Spend more and be in more places will increase consumer engagement!

Can shoppers find you in today’s crowded “digital shelf”? This question is particularly vital now, as four out of five shoppers consider the internet the single most useful resource for their holiday shopping. We conducted a recent study with Millward Brown Digital that suggests that consumers engage more with (and buy more from) brands and retailers who display both a Product Listing Ad (PLA) and a text ad than those who only show text ads. PLAs show photos of your products, along with prices and product names, right on the search results page when people search for items like yours on Google.Google Says Text Ads and Product Listing Ads Increase Consumer Engagement [adwords.blogspot.com]
2:30 am on Nov 17, 2013 (gmt 0)

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Some product lines warrant a combination of traditional text ads and PLA's. Others no. Adwords can help you recognize this with View-through conversions.

The article does put a question in my mind about cross campaign conversions and how the final sale is allocated. hmm