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Google AdWords Refreshes "Opportunities" Tab

6:51 pm on Nov 13, 2013 (gmt 0)

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Today we’re announcing the new Opportunities tab. We've added several new opportunity types and made each easier to understand. Now the Opportunities tab is even better at answering the question, “What else can I do to improve my performance in AdWords?”Google AdWords Refreshes "Opportunities Tab [adwords.blogspot.com]

We've added several new opportunity types for more ways to improve your performance.

  • Convert more customers in your best locations: If your conversion rate differs across locations, you might see opportunities to increase your location bid adjustment where your conversion rate is high, or decrease your location bid adjustments where your conversion rate is low.
  • Get more out of your existing budget: If you’re maxing out your budget, you might see opportunities to lower your bids to capture more clicks.
  • Be there more often than competitors: If your ads are being seen less frequently than other advertisers competing for the same traffic, you might see opportunities to be seen more frequently with bids to show more often than advertisers like you.
  • Show ads that are more relevant: If we spot an ad group with keywords related to lots of different themes, it's harder for you to show a highly relevant ad, so you might see opportunities to create new ad groups from existing keywords.
  • Reach more customers on closely related searches: If you're missing clicks on searches that are very similar to your existing keywords, you might see opportunities to broaden your keyword match types.
  • Be seen on the first page: If your ads are showing below the first page when users search on high-quality keywords, you might see opportunities to raise your bids to show ads on the first page.

  • 5:58 pm on Nov 18, 2013 (gmt 0)

    New User

    10+ Year Member

    joined:Mar 1, 2007
    votes: 0

    So, the Ad Rank algorithm has changed after 10+ years. Adwords express is now a dumb down version of Adwords. All client support is funneled to an 866 # (unless you spend gobs of $$'s). Almost all placements are now paid.

    Isn't Google going back in time to similar services that failed with this model, Overture/Yahoo & now Bing is very similar with horrendous service?

    I know this is an approach to scale but they have got to be hearing that this is a poor user experience. To boot, i even had a rep read the opportunities tab verbatim as if they knew how to help grow my account. I feel sorry for all the beginners on Adwords. Where's the love Google?
    1:03 am on Nov 19, 2013 (gmt 0)

    Senior Member

    WebmasterWorld Senior Member 10+ Year Member

    joined:Aug 24, 2000
    votes: 5

    I agree with SEOvisits the "Adwords express" product was not up to par. I had a client that came to me after using the [Adwords Express] offering.

    His company specialty is chimney repair, after reviewing his [Adwords Express] account I realized that a large amount of his click costs where related to [chimney cleaning], which they do not offer.

    The [Opportunities] tab should be viewed as nothing more than suggestive commentary that needs to be verified against actual data.

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