1.1% ctr disabled?

Does anyone know what the reason is?

[tsinoy]

status clicks impressions ctr
disabled 194 17,396 1.1%
disabled 8 1,293 0.6%
disabled 18 3,350 0.5%

I have more of these type of keywords.

[t2427537]

I don't remember all the numbers but I had the same thing happen this morning to my 2nd best keyword. No clue why.

[itisgene]

The ctr is for total traffic.
The threshold of 0.5% CTR is ONLY FROM GOOGLE.COM.

So, if you have good CTR from syndication partners and adsense but very low ctr(<0.5%) from Google.com itself, you could get "disabled".

[tsinoy]

how about search partners.... hmmm.. I have the content stuff turned off.. and here's another one disabled keyword. 7.2% and it's disabled... what gives?

disabled 51 707 7.2%

[MovingOnUp]

I've seen many like this, too. It's surprising that there's such a big difference between CTR on Google and the Search Network. Usually, Google gets the better CTR.

Google should look into a way to take the Search Network into consideration.

[sem4u]

MovingOnUp - this does make a lot of sense to me. I have a couple of keywords 'on hold' with good CTRs.

[AdWordsAdvisor]

how about search partners.... hmmm.. I have the content stuff turned off.. and here's another one disabled keyword. 7.2% and it's disabled... what gives?

...this does make a lot of sense to me. I have a couple of keywords 'on hold' with good CTRs.

At the bottom line it is CTR as measured on Google alone that matters - and CTR from both the content network and the search partner network are not included.

So, if you have a keyword with a high CTR number in the CTR column of your stats, and it is disabled, it means that the keyword has done well on partner sites, but not well on Google.

Sometimes you'll see the opposite too: a keywords with a seemingly borderline CTR, but with 'normal' status. This means the keyword is doing well on Google, but not so well on partner sites.

A few other quick, and related, notes:

* The minimum standard that must be met is essentially 0.5%, as measured on Google alone. I say 'essentially' because it is normalized for position - so it is actually lower for lower positions.

* The average CTR for keywords on AdWords hovers around 2%.

Hope that clears things up a bit.

AWA

[tsinoy]

AWA, that makes sense thank you for the clarification.

Looks like most of my keywords are doing well in the search network but not in google... :(