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Regional Campaign Format?

   
4:17 pm on Nov 13, 2013 (gmt 0)



I have two quick questions regarding my State specific AdWords Campaigns

1) Should I add the State name in the Ad text?
2) Should I create a State specific Landing page for each Campaign?

Thanks-in-Advance,

John
6:14 pm on Nov 13, 2013 (gmt 0)

10+ Year Member



1) The name of state may help or may not help: It depends on the product or service you offer. Observe the competitors: Will it give you a competitive advantage (USP) if you mention the name of the state?
2) A state-specific landing page may help to get more detailed statistics in Google Analytics and other Analytic tools. (bounce rate, average visite duration)
If customers thinks that you know the specifics of their state they may trust you more. Simply name droping may not be enough.
6:49 pm on Nov 13, 2013 (gmt 0)



Thanks for the feedback instand1
2:39 am on Nov 17, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Services do better with geo names, city is the best for consumer products [car repair etc . . .] services that are bid out do better with state names [road repair etc . . .]