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Google AdWords Releases Search Network With Display Select

     
2:36 pm on Nov 5, 2013 (gmt 0)

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Starting today we’re offering a new way for advertisers to reach people as they visit Google and sites across the web: Search Network with Display Select.

Search Network with Display Select extends the reach of your search campaigns to the Google Display Network (GDN). The GDN reaches 90% of the global online audience (Comscore September 2013) and includes 2 million publisher sites, like weather.com.Google AdWords Releases Search Network With Display Select [adwords.blogspot.com]
Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings.
6:02 pm on Nov 5, 2013 (gmt 0)

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Sounds like a way to force people to use the display network
10:01 pm on Nov 5, 2013 (gmt 0)

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Good news for all Adsense publishers.
11:18 pm on Nov 5, 2013 (gmt 0)

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From reading the article is looks more like a name change than anything else. Maybe coupled with "better signals". Why would they not apply those better signals to existing display campaigns. Guess it's just trying to move people from search to search + display.
11:28 am on Nov 6, 2013 (gmt 0)

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Why would they not apply those better signals to existing display campaigns. Guess it's just trying to move people from search to search + display.

"So starting today and over the next few weeks, we'll be removing the current Search & Display Networks campaign type in the AdWords interface, and we're encouraging advertisers to switch existing campaigns to Search Network with Display Select."

Google says:

Compared to the old campaign type, initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase on the display portion of their Search Network with Display Select campaigns.

35%? Display Network performance is abysmal for me. It would take a 350% increase for me to try again.
3:49 pm on Nov 10, 2013 (gmt 0)

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So starting today and over the next few weeks, we'll be removing the current Search & Display Networks campaign type in the AdWords interface, and we're encouraging advertisers to switch existing campaigns to Search Network with Display Select.


Investor translation: we're forcing advertisers to do both retargeting *and* proprietary, unproven lookalike targeting in order to make more money.

Advertiser translation: you must now do both retargeting & lookalike targeting with us, and no, we won't tell you anything specific about the targeting. Just expect to spend 10-15% more, peon.