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Using Translated Kewyords & Ads - International Adwords?



6:46 pm on Nov 1, 2013 (gmt 0)

5+ Year Member


Does anyone have any experience using translated keywords and ads in their Adwords campaigns? Did you have better conversions running ads in the local language of the Google website?

I need to target international customers in countries like Saudi Arabia, UAE, Germany, Russia, Spain, Sweden, etc. and I'm trying to see if its better to convert my ads to their own local language or to still have the ads in English.

Thank you!


8:29 pm on Nov 3, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member


Yes, more volume too. If you're keywords and ads are entered in English, people there searching in English will see them.

Do both, so that you target people there who search in English, and so that you target people their in their local language. Try to land them on a page whose language matches your keywords and ads.

Like everything else, knowing if it's better or worse, depends on too many factors, so test it.


7:06 pm on Nov 13, 2013 (gmt 0)

10+ Year Member

You can select a)the country b)the language for each campaign. If you select Germany and the language English you may reach only 5% of the audience, because the default preference language in the browser is German. But there is large community of Turkish speaking people in Germany, which you can reach by adding Turkish as a language. The buying habits of each community will be quite different, so it makes sense to concentrate initially on the segment most likely to buy.

In countries where English is not the mother tongue the persons used to buy in English are better educated and have higher income - but may be more choosy.

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