I've run a few campaigns with radius targeting and I've usually found it very useful. However I'm having issues with a campaign and wondered if anyone could share their experiences.
It's a 30 mile radius from an EC postcode right in the heart of London. I'm way way outside this area.
The CPC is incredibly low (.05% to nothing on 14,500 impressions so far), yet ads
- with the same wordings
- on the same terms with 'london' on the end
- in another UK wide campaign
are doing better.
I got two people in London who are 15 miles out (one in the South and one in the North) to search for me, having checked that they are geo-located via IP to where they actually are.
They both confirmed that the ads are nowhere on page one, despite Google reporting average position of 2.4
A Google rep in India is telling me that ads are being shown in London and that I need to widen the radius. But I don't want clicks from outside 30 miles!
Are there other factors that might stop them showing the ad? The Quality Score is low on lots of these terms (3s and 4s), but the pages generate a lot of phone calls.