joined:June 14, 2007
Hi experts :),
I am struggling with my recent country specified adwords targeting project. The domain is really broad and my main term or product/service offering clashes with other major service providers who are actually not my competitors. My offering is more specific in nature but the term or keyword unlikely trigger broad search queries (totally irrelevant)...
I am almost not able to know what exactly the target audiences are searching for? The target market is very big and my offering clashes with many big players but I am defining here completely new stream having 1 or 2 similarities with others...
Please guys help me here out.... How I may target my ads? What keywords or specifically how to find them?
If I use Long Tail Variations including the specific terms which match type is better?
And as per my target market research people are actually unaware of my kind of offerings.... how can I make them aware? how adwords ad can help me here? How to reach them who are actually searching for me via google adwords ads and how?