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Remarketing Google Adwords - using product images

Moving on from static text and graphic banners

     

webdevfv

10:44 am on Sep 17, 2013 (gmt 0)

10+ Year Member



Hi all

Recently started with remarketing and have set up simple text ads and graphic banners.

But what I really want is to show actual products that customers have seen on my site.

Q1. Is there a way of dynamically developing these ads or does each one need to be set up individually?

Q2. We are a small website and I understand that you need a target group of a certain number of people. If this is the case, we may not meet the required number per product item. Would it be best to group products together to show a few best selling items from that part of the range?

RhinoFish

3:03 pm on Sep 17, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Dynamic Remarketing uses your GMC (PLA) datafeed to do this automatically:
[support.google.com...]

Four strategies outlined here, you're looking for "Product viewers":
[support.google.com...]

lgn1

11:25 pm on Sep 18, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Remarketing can be a little creepy.

I was checking out my competitions website, and they placed remarketing product ads on practically every site I visited afterwards for about a week.

I felt like I was being stalked.

Remarketing has to be subtle, or else you are going to look desperate.

RhinoFish

3:04 pm on Sep 19, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Limit the imps then.

But also realize that now that so many are doing remarketing, the stalking isn't as obvious. Yes, I am saying there are so many stalkers, you don't notice it as much (my statement is creepy!).

shorebreak

4:19 pm on Nov 10, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Because Google's done such a good job of integrating retargeting into AdWords, too much of the discussion about this tactic occurs in that context. If you're looking for a retargeting venue where you can get great results with low frequency - thus avoiding the creepiness factor - there's no better place than Facebook. Here's data [blog.triggit.com] we put out showing how many more retargeting bidding opportunities there are on a per-user basis than on Google.