Remarketing Google Adwords - using product images

Moving on from static text and graphic banners

[webdevfv]

Hi all

Recently started with remarketing and have set up simple text ads and graphic banners.

But what I really want is to show actual products that customers have seen on my site.

Q1. Is there a way of dynamically developing these ads or does each one need to be set up individually?

Q2. We are a small website and I understand that you need a target group of a certain number of people. If this is the case, we may not meet the required number per product item. Would it be best to group products together to show a few best selling items from that part of the range?

[RhinoFish]

Dynamic Remarketing uses your GMC (PLA) datafeed to do this automatically:
[support.google.com...]

Four strategies outlined here, you're looking for "Product viewers":
[support.google.com...]

[lgn1]

Remarketing can be a little creepy.

I was checking out my competitions website, and they placed remarketing product ads on practically every site I visited afterwards for about a week.

I felt like I was being stalked.

Remarketing has to be subtle, or else you are going to look desperate.

[RhinoFish]

Limit the imps then.

But also realize that now that so many are doing remarketing, the stalking isn't as obvious. Yes, I am saying there are so many stalkers, you don't notice it as much (my statement is creepy!).

[shorebreak]

Because Google's done such a good job of integrating retargeting into AdWords, too much of the discussion about this tactic occurs in that context. If you're looking for a retargeting venue where you can get great results with low frequency - thus avoiding the creepiness factor - there's no better place than Facebook. Here's data [blog.triggit.com] we put out showing how many more retargeting bidding opportunities there are on a per-user basis than on Google.