Just starting today, while the phrase "Free Trial" is still being accepted in ads, phrases like "Try it Free" and "Free to Try" are kicking out because of the word "Free". I've requested exceptions for new ads but am I to assume that my older ads with those phrases will all be disapproved and I'll have to request exceptions for them too? Those phrases never kicked out before. No exception requests were ever necessary.
Just make sure that on the landing page for those ads it clearly states how to get the Free Trial.
I've requested exceptions for new ads but am I to assume that my older ads with those phrases will all be disapproved and I'll have to request exceptions for them too?
Hey, welcome to the AdWords Forum, topper99!
I don't want to make any blanket statements, because the 'exception' process includes a human review of your ads/keywords/landing page/site - and what happens, exactly, depends on what the reviewer sees during that review.
However, your previously approved ads will almost certainly not require their own exception requests. And beyond that, there is a very good chance that a note will be added to your account so that you won't have to ask for this same exception again in the future either.
I'm not about to ask for permission to use the word free for my free shipping on all of my 2,000 ads.
As noted above, migriffin, you may only have to ask for the exception once. In your exception request, you probably want to mention that you'll be using similar text often, and ask if a note can be added to your account.
Adwords a new tool for censorship?
Nope. The intent is to deliver relevant and meaningful ads to our users, that deliver what is 'promised'. So that those users will continue to click on AdWords ads, and do business with our advertisers.
AWA
One more thing...if an ad is disapproved, I'd really like it to be posted to a new section entitled "disapproved ads" so that we can quickly find them and make the necessary changes. The sooner we get ads back online the better it is for both parties. Also, the campaign search has room for improvement. If I type in a model number for an item I advertise, it rarely shows up in the campaign search results even if it is a keyword and in the title. Let's apply some of Google’s mastery of searching to AdWords. Is there a particular reason why our campaigns aren't indexed? Or are they? Thanks!
One more thing...if an ad is disapproved, I'd really like it to be posted to a new section entitled "disapproved ads" so that we can quickly find them and make the necessary changes.
So glad you mentioned this migriffin! Your timing is perfect!
There actually is such a tool, and you'll find it under the 'tools' link in the Campaign Management pages of your account. Here is a link to the FAQ page about it:
[adwords.google.com...]
Hope you like it!
I'd really recommend clicking on the 'Tools' link from time to time. You'll find new tools being added over time.
[off topic] I'm a big supporter of the idea of more frequent newsletters to keep you all informed about these additions. However, we are sort of reluctant to 'spam' our advertisers, especially since we send out a fair amount of account related emails already. And we've also had some not-so-postive reactions to the occasional 'alerts' at the top of the Campaign Summary page. Your collective thoughts? [/off topic]
Also, the campaign search has room for improvement. If I type in a model number for an item I advertise, it rarely shows up in the campaign search results even if it is a keyword and in the title.
Hmmmm. I'll pass your comments on later in the day - and maybe adds some model numbers to my 'test' account and see if I can duplicate. Thanks for the heads up.
AWA
One more thing...if an ad is disapproved, I'd really like it to be posted to a new section entitled "disapproved ads" so that we can quickly find them and make the necessary changes.
Heheh. Just realized it would have been far funnier if I'd said "I'll see what I can do, migriffin", waited a half hour, and then posted again saying:
"Good news! Your requested tool is ready!"
Now that would have been funny!
:) AWA
Too much e-mail is always a nuisance, but what about a link to AdWords news on the campaign summary page that has the word "new" next to it when something is posted? That gives advertisers the choice of reading when timing is more opportune.
As far as searching for model numbers, it has something to do with keywords having a hyphen in them even if I use quotations around the search term. Searching rs-tx60 turns up nothing (even if a keyword and title) whereas searching toshiba rs-tx60 brings up all my toshiba ads and within those will be the ad I'm looking for.
Here's the message I get:
Search Results
No campaigns, ad groups, keywords, or ads contain any of the following words: "rs-tx60"
Please check to be sure you spelled the search term(s) correctly.
Re your search for 'rs-tx60'
Is it possible that the "-tx60" is being taken as you want to turn up references to "rs" that also don't include "tx60"? Kind of the way that negative keyword filters work.
Got a funny feeling.....
patient2all
I thought so too, but if I put it in quotations, this shouldn't happen. Also if I search for "rs" or just "tx60" nothing appears. Not sure what is happening.
Try:
NO SHIPPING CHARGES
NO SHIPPING COSTS
or better..
WE PAY SHIPPING!
TRY OUR TRIAL (trial implies free)
TRY OUR NO COST TRIAL
30-DAY TRIAL
etc...
Dont forget GRATIS, AT NO CHARGE, AT NO COST, WITHOUT CHARGE, COMPLIMENTARY....
I will be very resentful if I need to give up that obvious, time tested advertising hook because the ad scanning software can't really understand what it reads. I'm hoping that human common sense prevails come review.
Just tonight, I had to put in an exception request for an alleged grammar faux pas - "Excellent widget for your woman (or women!)" was rejected after I made an unrelated change to the ad. That had been okay for months.
In my exception request, I said:
"I guess the ad scanner didn't get the joke".
I'll be quite crestfallen if that teaser is no longer allowed.
patient2all
Honest advertisers should not have to consistently give ground because some abuse their ad priviliges. Many readers will not know what 'complimentary' or 'gratis' mean.
The more we paying advertisers accept Google taking the path of least resistance every time problem advertisers crop up, the less effective our advertising will be as more and more language restraints come into play. Instead of backing off so easily, we need to inundate Google with exception requests so they get the message.
It's the unscrupulous advertisers who should have to change their methods, the honest advertisers should not have to accept compromise.
It's bad enough we have to try to outwit the click frauders and impression spammers on a daily basis without having to give up successful advertising techniques because of crooked advertisers.
I know I've said this before, but since the affiliate change, my competition of late consists of:
1) People giving the widgets away for "free"
2) People who will pay you to take the widget if you do a survey
3) People who are offering lists of where you can get widgets wholesale for 1/20 of their price
Now these con-artists can appear on page 1 results for five cents.
If I can't "Ship Free", the above scams better all disappear that same day!
AWA?
patient2all
One more thing...if an ad is disapproved, I'd really like it to be posted to a new section entitled "disapproved ads" so that we can quickly find them and make the necessary changes.
That tool is great in general, but not so great for one like me with diagnosed OCD tendencies. I'm going to be checking it several hundred times a day. How about a pop-up or something like that when you have disapproved ads?
Guess they'll have to up my medication...
patient2all
While the search should work on the basic option at the top, I found a workaround.
If you go down below to the Global Change under "Find and Edit Keywords" and enter it in the big box under #1 and choose "matches exactly" and be sure to change #2 to "No changes right now", it will find them.
Even better news, I sold 12 of them while I was testing! :)
patient2all
