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Remarketing Google Adwords - do text ads work?

What's the consensus regarding google remarketing on text ads

     
8:29 am on Aug 19, 2013 (gmt 0)

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Hi all

Had a call from google urging me to set up remarketing and wanted to hear other's views.

I currently only use text ads on the search + partners network. Have tried using image ads and display network but returns were so poor that I turned them off.

Is it worth doing remarketing on text ads. Do they work? What's your experience?
9:16 am on Aug 19, 2013 (gmt 0)

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In my experience, remarketing ads are the most profitable that we run. We use both text and banners for our followup ads.

Target carefully, and be sure to set impression caps to limit how often your ads will show.

You want to achieve a gentle courteous reminder, without making the user feel that you're stalking them.

You may find that you can bid more aggressively on your remarketing ads. Monitor your conversion rates and let the numbers tell you what to do!
2:46 pm on Aug 19, 2013 (gmt 0)

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Yep, test it!

Results vary based on many factors, so it's very difficult to say whether it'll be a success or not. But definitely worth trying in ost cases.

There are many strategies you can use. If you're unsure about it's success, start with cart abandons - it's usually both higher converting and lower volume.
3:05 pm on Aug 19, 2013 (gmt 0)

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cheers rhinofish will take that on board
9:25 pm on Aug 19, 2013 (gmt 0)

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I might add that you may want to set up and test various combinations. For instance, you might set up one group as a 7-day, and another as a 30-day. Then you can combine the groups as 'none of 7-day, and all of 30-day'. This way you are not marketing to people who are already planning to buy from you, and you catch the ones who may be 'reminding' that they have stuff in their cart ;)
5:20 pm on Aug 20, 2013 (gmt 0)

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We also like to split the cart abandons up a tad.
Varies some, but try this general gist:

+ Cart Add last 3 days - Receipt page last 3 days
+ Cart Add last 10 days - Receipt page last 10 days
+ Cart Add last 30 days - Receipt page last 30 days

Bid abandons in last 3 days highest, chase recents harder.
7:29 am on Aug 21, 2013 (gmt 0)

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Thanks for all the advice. I will aim to get this started this week and use the advice given. Very much appreciated.
11:56 am on Sept 6, 2013 (gmt 0)

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Ok, so it's now up and running as a text ad. Looking to build it as a dynamic creative using google templates to show products.
5:08 pm on Sept 6, 2013 (gmt 0)

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It's a dynamic text ad, right - it shows one product tile?

The bigger banners show more, and show them bigger - the bigger ones work best.
 

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