Can I purchase *last* spot?

Minimum CPC to stay on first result page?

[brycen]

I'm cheap.

I'm ok with spot #10, or #7. In fact I don't care so much about spot #1. Is there a way I can bid for last spot? I neither want to pay a premimum for a high ranking, nor drop below #10.

How do I win last spot? I've got a campaign with competitive keywords. High ranking is far too expensive. But when I drop my CPC I often find my "Avg. Pos." drops to 18... or 30.

[edit_g]

1. Write better and better ads
2. Buy bid management software
3. Watch it like a hawk
4. Bid $10 cents wherever there are more than 1 but less than 9 advertisers ;)

[AdWordsAdvisor]

How do I win last spot?

I wanted to add a bit to what edit_g posted:

Since position is a function of both Max CPC and CTR, brycen, there is not a way to guarantee a particular position. Also, your position is very likely to fluctuate as the competitive landscape changes.

So, to land yourself in a particular range of positions (say the last three ads on the first page), it really boils down to 'experimenting' and monitoring - as edit_g has said.

AWA

[pmkpmk]

I often heard it rumored here, that #2 is actually better than #1, especially if #1 is in landscape format (in which case sometimes #3 is told to be the best spot).

Are there any statistics on this? Is there a direct connection between position and CTR?

For some more popular keywords, I often see eBay and/or Amazon on the last positions, and even with the minimum CPC I'm still above them. Don't they get any clicks at all? And if so, why are they not disabled?

[dave741]

pmkpmk

I did not see any kind of GENERAL statistics, so I played with my own numbers.

I have analyzed more than 64 000 rows in excel:
One row contained:
Date, Keyword, Impressions, Clicks, Avg Position (there were no ROI info).

A lot of kw, different clients, different dates etc. Not enough data for positions >=6. The data also includes some words on premium positions.

Intervals:
<1,2) means kw with 1 <= Avg Position < 2

CTR for the words with more than 5 impressions (the first column), 50 impressions (the second column) a day:
<1,2) 3,254 3,508
<2,3) 2,712 2,805
<3,4) 1,960 1,931
<4,5) 1,578 1,513
<5,6) 1,578 1,503
<6,7) 1,508 1,463
<7,8) 1,376 1,022

Exact positions
For example 2 means kw Avg Position = 2
CTR for the words with more than 5 impressions (the first column), 50 impressions (the second column) a day:
1,1 2,803 3,077
2 2,847 3,111
3 1,910 1,971
4 1,677 1,607
5 1,588 1,635
6 1,553 1,509
7 0,924 1,364

Which GENERAL conclusions can we do from these numbers?

Try to find out some and write it here ...