we have an affiliate who seems to get an awful lot of sales immediately after we send out marketing blast.
My instinct is that they are bidding on our name - but we don't see it anywhere. Spyfu shows nothing, and anecdotal searches in random parts of the country don't seem to show them doing GEO targeting.
Any ideas on what they may be doing, (if anything?)
Perhaps toolbar traffic? (how could I look this up).
Or of course, they are doing nothing wrong and our marketing just spurs people to go online and look for our (unique) product...
any insights would be great.