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Google Launches Automatic Creation of Inventory-Aware Campaigns For Merchant Center Feeds

     
4:57 pm on Jun 21, 2013 (gmt 0)

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Today, we’re excited to announce the ability to automatically create and optimize campaigns, based on your Google Merchant Center feeds. We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome. With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, with smarter tools that streamline your workflow. With inventory-aware campaigns, manage even the deepest product catalogs with just a few clicks, helping you create new search campaigns on the fly.Google Launches Automatic Creations of Inventory-Aware Campaigns For Merchant Center Feeds [adwords.blogspot.com]
Inventory-aware campaigns in DoubleClick Search automatically create ad groups, ads, and keywords based on the settings you provide. Our system monitors your Google Merchant Center feeds for changes, and makes any necessary updates automatically to ensure you don’t miss any opportunities. This means that when the newest prices, descriptions, and landing pages are sent to your product feed, DoubleClick Search will pick up the changes and apply them to your campaigns, without the need for you to set them up manually.
7:29 pm on June 21, 2013 (gmt 0)

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Sounds kind of scary.
12:35 am on June 22, 2013 (gmt 0)

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"inventory aware"?
yikes!

[as G puts on a shoulder-length rubber glove]
2:22 am on June 22, 2013 (gmt 0)

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I hope there will be an option to cap your CPC and it won't automatically increase.
3:50 pm on June 22, 2013 (gmt 0)

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next: G orders replacement inventory for you, choosing the supplier that best fits your needs. of course, G's commission will be confidential. don't worry, the whole exchange will be optimized......
5:50 pm on June 22, 2013 (gmt 0)

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June 21, 2013 = the day SkyNet became inventory aware...