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First page bids lower at night, can that be an advantage?



8:36 am on Jun 11, 2013 (gmt 0)

10+ Year Member

I live in Thailand and I'm looking for investors for my food manufacturing business.

The clicks are expensive in the daytime in Thailand because a lot of local realtors are trying to sell condos.

However at night they drop to like 30 times cheaper...

And at night in Thailand could be business hours in the West and I'm looking for foreign investors.

Does that make any sense?

Is bidding when the cost is lower a strategy?


12:00 pm on Jun 11, 2013 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Yes, bidding when the cost is lower can be a strategy. Just make sure you're monitoring conversion rates along with click costs.

Dig into AdWords' scheduling tool and start testing what happens when you set higher or lower bids at different times of day.

How do you have your campaigns geotargeted?


11:03 pm on Jun 11, 2013 (gmt 0)

10+ Year Member

My Campaing are very geo targeted, some for Vancouver BC Canada and some for Pattaya,Thailand


10:07 pm on Jul 3, 2013 (gmt 0)

10+ Year Member

We were running campaigns over many years and recently I did an analysis using the google adwords data on cost per conversion per hour. The costs during the night were very high compared with daytime and therefore I have now stopped adwords showing at all during 10.00pm - 6.30am.

Some businesses, i.e. sleep problem products, will actually have brilliant cost per conversion figures during these hours so make sure you test your data.


2:14 pm on Jul 4, 2013 (gmt 0)

No, it can be a bad idea, unless you review visitors and conversions flow carefully.

You should fist check the days and hours when most conversion occurred, check the trends of last two three months. If you find any such day or hour/s when you sell most, then you can accordingly set your bidding.

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