Adwords ad format...

3 lines are standard, but some have 4...

[jefsing]

The standard adwords ad format is:
Headline
Description 1
Description 2
Display URL

But I just noticed an ad that had an additional line... such as (not real information of course):
JimCo Plumbing
Home Plumbing For You
Fix That Toilet Now
www.jimcoplumbs.com
San Francisco-Oakland-San Jose

So, how did they get that last line with the cities?

Jeff

[skibum]

that is a regionally targeted ad down past the country level

[jefsing]

Ahh...

How accurate is that? Because I notice a lot of people visit my site from an adwords click who may be in my area but because they are using AOL or some other ISP that shows up as if they are in "Seattle" or some other location not where they actually are?

Thanks!

Jeff