Enhanced Campaigns To Get Ad Group Mobile Bid Adjustments

To provide more control and precision over bids in an enhanced campaign, advertisers will soon be able to set a mobile bid adjustment at the ad group level. This functionality will be available to all advertisers in mid-May. We think this may be useful if you’ve been operating large scale campaigns and found that your optimal bids for some keywords would require significantly different mobile bid adjustments within an enhanced campaign.Enhanced Campaigns To Get Ad Group Mobile Bid Adjustments [adwords.blogspot.co.uk]