I know there are a LOT of variables and the question is vague.
However, I set set up a campaign for a particular theme that was targeted to desktops and another targeted to mobile devices (Mainly differences in landing pages).
I noticed that the first page/first position for mobile devices was a lot higher than for desktops. It makes sense because of the limited number of ad slots available.
My question is, in general, how have you been doing with targeting mobile devices.
- This will depend heavily on the industry you are in
- A lot more time should be spent fine tuning a landing page for a mobile targeted campaign due to the increased cost and the limits of phones.
I'd greatly appreciate any other thoughts.