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Is it worth the cost difference to target mobile devices?

9:35 pm on Mar 30, 2013 (gmt 0)

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I know there are a LOT of variables and the question is vague.

However, I set set up a campaign for a particular theme that was targeted to desktops and another targeted to mobile devices (Mainly differences in landing pages).

I noticed that the first page/first position for mobile devices was a lot higher than for desktops. It makes sense because of the limited number of ad slots available.

My question is, in general, how have you been doing with targeting mobile devices.

My thoughts.

- This will depend heavily on the industry you are in
- A lot more time should be spent fine tuning a landing page for a mobile targeted campaign due to the increased cost and the limits of phones.

I'd greatly appreciate any other thoughts.

3:55 am on Apr 15, 2013 (gmt 0)

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I love targeting mobile devices for clients that receive phone calls. When this is the case I setup up mobile devices to only receive phone calls. No need to worry about conversion rates of sites, every click = phone call. Whilst the cost per click is higher the cost per lead just can't be beaten.
2:48 pm on Apr 15, 2013 (gmt 0)

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@Jayson - Thanks for that thought.. I have to work out some details such as how to only serve ads when someone is there to answer the phone or perhaps program the landing page to show a phone number during work hours and a form after hours.

thanks again.

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