slowed keyword vs. in trial.

what is the difference between a slowed keyword and an in trial keyword.

[jim2003]

Hello,

I am sure this has been covered elsewhere, But I couldh't find it. What is the difference between a keyword that has been slowed and one that is in trial? Also is thier a way to run a report that will show all the keywords that have been slowed. Thanks in advance for your help.

Regargs,

[chrissch]

In trial - The ad(s) for this keyword are showing but don't meet our quality threshold and may be slowed or disabled.
On hold - The ad(s) for this keyword are not being shown and don't meet our quality threshold. They will be shown in trial when more space becomes available.

[dave741]

Hi, theory for the keyword is this:
Normal - The ad(s) for this keyword are showing at full delivery.
In trial - The ad(s) for this keyword are showing but don't meet our quality threshold and may be slowed or disabled.
On hold - The ad(s) for this keyword are not being shown and don't meet our quality threshold. They will be shown in trial when more space becomes available.
Disabled - The ad(s) for this keyword aren't showing any longer.

On hold status looks this way in reality:

1. The On Hold words should have 0 impressions.

2. The reports show ONLY the words with more then 0 impressions.

3. If you have huge number of words, there is no easy way how to find all the words with "On Hold" status!

4. If you run the report, it fill find some words that have On Hold status and you will see some impressions there.

Do you understand this? No? Me either, but this is how things work.

Other funny staff concerning this are described here:
[webmasterworld.com...]

[AdWordsAdvisor]

What is the difference between a keyword that has been slowed and one that is in trial?

jim2003, this is sort of a language difficulty. Technically there isn't a keyword status of 'slowed'. Rather, it is an account that is slowed. And, when an account is slowed, then the delivery of all in-trial keywords is slowed.

So, to see a report of all keywords that are slowed, you'll actually want to run a report to see all 'in trial' keywords.

Typically, the key to avoid on-hold and in-trial keywords is to be very targeted every step of the way. Create targeted Ad Groups in which you create an ad about a particular thing, and then give it a keyword list of very specific keywords about that very same thing. I'd avoid very general keywords and single-word keywords. I'd also make good use of negative keywords to prevent your ads showing in places where they're not relevant.

I've posted the links below, from the AdWords FAQ, a few times in the past - as they are useful in understanding keyword status, and how keywords come to be placed in one status or another.

When does a keyword enter in trial status?
[adwords.google.com...]

What is the AdWords keyword status column?
[adwords.google.com...]

Keyword evaluation flow
[adwords.google.com...]

Three keyword evaluation examples
[adwords.google.com...]

AN ASIDE: I also wanted to mention that I'll be out of the office on Monday - and back to posting as usual on Tuesday.

AWA

[killroy]

What causes brand new keywords with 0 impressions to start out "on hold"? and how can that be fixed?

[dave741]

What causes brand new keywords with 0 impressions to start out "on hold"? and how can that be fixed?

If anybody knows better way, than vote against it (you can here: [webmasterworld.com...] ) tell me.

[chrissch]

sometimes the reason the keywords might be starting on hold might be because your daily bugget isnt enough.. for instance if i have a keyword that has an estimated traffic of 15,000 clicks and my daily budget is 5.00 they keywords below might not show.