I have using adwords since 2005. I have always been in the #1 position for all my ads. Obviously competitor activity has increased dramatically over the past few years and costs have gone up exponentially. It is now getting to a point where the cost of using adwords is bordering on being nonviable. Here is my predicament:
During the past few months my ad position has dropped. In some cases to the second page. (from being #1) Questions:
My quality score on almost all my keywords are 9/10
My CTR is around 12%
Conversion Rate is around 13%
Estimated top page bid (on keyword report) is $0.03
My actual cost per click is $3 (currency converted from ZAR)
Why has my ad position dropped so dramatically? Any other suggestions?
Why is my position not #1 if I am paying so much more than Google estimates it should cost for #1?
If I am paying $3 for position 5 (example) and considering my ad performance, how much would #1,#2,#3 be paying (roughly)? I find it difficult to believe that the competitors are paying much more than me because it makes no financial sense. Could it be?
My ad copy is the best I can get it.
I use site extensions.