top or right postion, max bid

[helenp]

Hi,
I am new, ever used adwords before.
I have just configured a campaign and it is live.
First I would like to know if the ads displayed on the right give good results, I ever clic on those.

Second I would like to know how to get the ad on the top of the organic listing. I suppose that depends on who pay most or is it quality based?
I did have one search on top, but the other for keywords with more importance I only get on right side.

Third, is it better to do many keywords with low click cost than general?
like
buy whatever in city
or
whatever city
obvoiosly whatever city is more expensive.
Thanks in advance.

[helenp]

To start with I have only done the campaign in english and for english speaking countries.

What about if I allow for exampel Russia, wich is a country I am interested in, (I dont have the web in Russian)
and I have keyword buy item in london,
would it appear in russian if they search for the english search term just as I wrote it?

[instand1]

top or right position:
it depends on quality and bid: If quality of keyword, ad-text and landing-page is low, then you have to have an extremly high bid to get to the top.

For most keywords and products a position between 2 and 3 would be a good range. But there is no general rule: It depends on your market niche.

Just for ease of communication: When you write "ever" you mean "never"?

You can select the language and the area: If you advertise in Russia you would get many clicks, if your ad text is in Russian language. However the conversion to sales will be poor, if the webside is in English: Users will click and leave the landing-page, not buying.

[helenp]

Thanks,
Doing tests and changing I discovered or at least it looks to me that the quality depends on the clicks one get.
I got on top when I did a new campaign and had a good percentage for clics and impressions, also I noted that the price goes down when the ad rices in position.

What I noticied that if I had for exampel cars london as keyword I did not get many clicks, they were expensive and did not check many pages, so I did a new campaing with words more precise like buy car london wich raised the add and lowered the price.

However at the end of day, looks like google wanted to fill up to reach the daily budget so I got clics like buy motorbikes london wich of coruse was not interested in cars.
So I found to add a + before the words, however looks I get few clics that way, maybe its not the time of the day yet.

Yes ever is never for me, sorry

[instand1]

Add negative keywords like:
-motorbikes
This will exclude the unwanted keywords.
or set the brackets:
[buy motorbikes london]
to ensure that only exact matches will cause impressions.

[ogletree]

Organic listings have nothing to do with ppc. SEO is what you use to achieve that position. There is an entire section on this website to learn about that.

Adwords can be complex. You really need to learn the ins and outs of it. You need to learn about quality score and match types.Google has a lot of information about this and there are many introductory blogs and books on the subject.

Google will not translate anything for you. Whatever country to searcher is located in will use the default language for that country. Russia will be in Russian. If you advertise in Russia using the location setting on the campaign level and set it to English it will only show to people who live in Russia and have changed the Google language settings to English. This will be a very small group of searchers.

[helenp]

Russia will be in Russian. If you advertise in Russia using the location setting on the campaign level and set it to English it will only show to people who live in Russia and have changed the Google language settings to English. This will be a very small group of searchers.

Not sure about that, at least not in spain.
If I enter google.es
in the bar it says hl=es
and I do a search in spanish I get spanish adwords,
if I search in english I get english adwords, if I search in swedish I get swedish organic result, but I get the adwords in english, as if english was the default language when I use language other than spanish.

I know the difference about organic seo, we been on top since 2002 however we dropped for one of the mainkeyword in some countries.

Thanks

Edited, I did another query in swedish in Google.es
and got english adwords, but also one swedish.
The truth is there arent many advertising for my keywords in sweden and other countries, so I often see persons from non speaking english countries searching in english, as they does not find much in there own language, therefore my interest about appearing in english in for exampel russia

[edited by: helenp at 8:56 am (utc) on Feb 12, 2013]

[helenp]

Add negative keywords like:
-motorbikes
This will exclude the unwanted keywords.
or set the brackets:
[buy motorbikes london]
to ensure that only exact matches will cause impressions.

Negative is a good idea, howeer they will be many and odd words.
The quotes as I understand wont display buy blue cars in london if I have keyword buy cars london.
As far as I can read in google support the best should be to use the + for example like this
buy +cars +London as cars and london is a must in the phrase, I will wait some days to see if it will be better as there always are bad days.
Thanks

[instand1]

+keyword will not work in adwords.
You can add as many negative keywords as there are odd keywords that you want to exclude.

[helenp]

+keyword will not work in adwords.

why? They do suggest to use it in support:
[support.google.com...]

The truth is that the displays are few, however if works this would be ideal.

[instand1]

+keyword: I was not aware that this is now available. (It's relatively new.)
Just now I read in Google Community that a combination of +keyword and -keyword would be a good start for a long learning period. Once the first conversions (sales) are recorded the picture becomes clearer.

[helenp]

Just now I read in Google Community that a combination of +keyword and -keyword would be a good start for a long learning period. Once the first conversions (sales) are recorded the picture becomes clearer.

Dont understand, any links please

[helenp]

Is there always a delay with google analytics showing adwords?
looks like every time I change the keyword, adding or deleting the + or whatever, it like a new camapaing and the clicks does not appear in analytics, this is very irritating.
Is it so, or is there some bug somewhere?

[edited by: helenp at 2:57 pm (utc) on Feb 12, 2013]

[helenp]

One thing I has not find answer fore.
When somebody clics on your ad, and when they come back will google charge you again, or is there a cookie so returning visitors does not pay?

[RhinoFish]

ppc = pay per click.

[instand1]

Links on the advantages and disadvantages of broad match modifiers:
[en.adwords-community.com...]
and:
[en.adwords-community.com...]

[ogletree]

Google looks at your language setting. If you are located in Russia and go to www.google.com you will get Russian ads by default. Google has set a default language for each IP. You have to go in and change your google settings if you do not want that language. For the most part Google detects what language most people speak and serves them ads in their language if ads exist in that language. So if you go to a regional google from the US you will still be on an english IP and still get english ads.

[helenp]

If you are located in Russia and go to www.google.com you will get Russian ads by default. Google has set a default language for each IP.

As I said, I am in spain and if I search in google.es using english or swedish search queries I get english and swedish result both for organic and for adwords.

[instand1]

While starting a new campaign, Google suggests, to which languages the ads should be shown. For Germany, the default is German and English. If I start a local campaign for a German city near to the border to the Netherlands, then Google suggests German, English and Dutch. If I start a local campaign for German city near to Belgium, Google suggests German, English, Dutch and French. Additionally I can add Russian or whatever other language, or exclude one or more of the languages Google selects as default. (In this way e.g. I can set up a local campaign for expatriates in Berlin, using other languages than German, at a low cost.)

[helenp]

I am trying to find out where I can see from wich countries the clicks are, however cant find anything.
I have analytics linked.
Any ideas?

Thanks for the links, however still complicated to understand them for my. I better search information in the spanish community.

[RhinoFish]

"I am trying to find out where I can see from wich countries the clicks are, however cant find anything."

Dimensions tab.

[helenp]

Dimensions tab.

Thanks, I saw it now in Analytics

[RhinoFish]

Dimensions tab in inside AdWords.