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Keep keywords with no clicks?

         

zeus661

1:37 am on Feb 4, 2005 (gmt 0)

10+ Year Member



How long do other keep keywords that get impressions but no clicks? (hours, days, weeks, months?) Should I delete them so that my CTR will increase? What is your opinion?

zeus661

1:59 am on Feb 5, 2005 (gmt 0)

10+ Year Member



Anyone have an opinion?

fischermx

2:07 am on Feb 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Keywords are rated individually, so keywords with no clicks will just affect themselves.
Google will put them on trial or suspended if they determine it necesary.

zeus661

2:32 am on Feb 5, 2005 (gmt 0)

10+ Year Member



But if a keyword has high impressions doesn't that affect CTR of the ad? Giving it a lower CTR, in turn giving it a high Avg. Pos.?