SO, i've got products ads set up for my feed of 4500+ ecommerce items that we sell. I first just had everything set up under one ad group that had all the products. I told google to spend a CPC of 70 cents, and I have set to enhanced (it tracks conversions and adjusts accordingly). Set the daily spending limit at $250.
During december all was going well and we would spend 250 every day and get a really good ROI.
Now we are still getting the same good ROI, but it won't spend the whole 250. Now it spends around 150.
We have it set to show ads for US and Canada.
I called adwords support and they suggested segmenting our products via auto targets. So i have done that for our top keyword matches, and upped the cpc for them. Still it won't spend as much as I would like it to.
So the questions is what am i doing wrong? I can't image that in the USA and Canada there just aren't enough people searching for our products for us to spend $250. Hell we want to be able to spend $1000+ since we are getting such a great ROI.
So what's the problem here? Is there anything I can do?
Thanks for the help.