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Big players get their AdWords API revoked.

     
5:13 pm on Nov 25, 2012 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member



In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread enforcement activity, saying it’s all in a day’s work of ensuring compliance with the terms of service for its API.

[searchengineland.com...]
11:45 pm on Nov 25, 2012 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Considering the volume of dollars that these 2 sites probably represented to Google, something must have been going on like using AdWords API to power other SEO tools or something that really set off the alarms to pull the plug.
11:31 pm on Nov 26, 2012 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



This in the last paragraph pops out at me (emphasis added):

The API access revocation only applies to AdWords, and not any other Google APIs used by the tool providers, such as from Google Analytics or Google Webmaster Tools. Both Raven and SEOmoz said they were investigating other data providers to replace at least some of the information they’d previously gotten from the AdWords API.
3:34 am on Nov 27, 2012 (gmt 0)

WebmasterWorld Administrator brotherhood_of_lan is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Scraping them for KW traffic volumes & CPC, would be my guess.
4:42 pm on Nov 28, 2012 (gmt 0)

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Does anyone know the max number of keywords that can be entered in the keyword tool? It used to be 2,000 but now I can't seem to enter any more than 100.

And yes the API revocation from Raven and SEOMoz hurt my ability to do my job!
10:16 am on Nov 30, 2012 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



The SearchEngineLand article cited above now carries this update...

UPDATE: As of Wednesday, November 28, Raven has returned the AdWords API data and functionality to its software, saying ongoing discussions led the Google team to extend the company’s access through late December.

"We are still working with them to extend our access long term, and we’re confident those conversations will be productive," wrote Raven’s Jon Henshaw in a blog post [raventools.com] today.
 

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