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In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread enforcement activity, saying it’s all in a day’s work of ensuring compliance with the terms of service for its API.
The API access revocation only applies to AdWords, and not any other Google APIs used by the tool providers, such as from Google Analytics or Google Webmaster Tools. Both Raven and SEOmoz said they were investigating other data providers to replace at least some of the information they’d previously gotten from the AdWords API.
UPDATE: As of Wednesday, November 28, Raven has returned the AdWords API data and functionality to its software, saying ongoing discussions led the Google team to extend the company’s access through late December.
"We are still working with them to extend our access long term, and we’re confident those conversations will be productive," wrote Raven’s Jon Henshaw in a blog post [raventools.com] today.