Looking to maximize and target my clicks.
I have set up as follows from highest bidding to lowest.
Is this effective?
And what happens if I have a term keyword1 keyword2 keyword3 set to broad match with a lower bid term than the "keyword1 keyword2" term. Which bid is google going to use? The lower one I set for the broad match of keyword1 keyword2 keyword3 or the higher of "keyword1 keyword2".
Also, does anyone have any good articles they can point me to effective keyword matching strategies? This is all overwhelming. Thanks...