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Understanding LOW competition HIGH CPC keywords

     

snoopy1122

1:32 am on Oct 1, 2012 (gmt 0)

5+ Year Member



Hi guys,

I'm interested in people's thought on keywords with low competition yet show it the adwords tool with high CPC's

Here is a good example,

(I'm looking at Australian stats)

Sydney $1.75 CPC Low competition

Now looking at this keyword in Australia there are no ads displaying at all,

I can only assume that the CPC isn't right or google has set some kind of arbitrary minimum for the keyword (maybe due to really low CTR's in the past?)

Any thoughts? I seem to be seeing these sorts of keywords all the time.

RhinoFish

2:16 pm on Oct 1, 2012 (gmt 0)

snoopy1122

11:42 pm on Oct 1, 2012 (gmt 0)

5+ Year Member



Thanks Rhino, so for something like "sydney" would you say the high displayed bid level (despite no ads showing), is due to advertisers generally seeing very poor CTR's in the past?

I notice a lot of geographic terms are similar (as well as lots of different types of terms).

RhinoFish

4:26 pm on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



yep.

there's "sniper rifle" aiming, then "pistol", then "shotgun", then "fire hose"... what you're talking about is like "aiming" a nuke bomb, it ain't really aiming.
 

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