Welcome to WebmasterWorld Guest from 54.198.246.116

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Understanding LOW competition HIGH CPC keywords

     
1:32 am on Oct 1, 2012 (gmt 0)

Junior Member

5+ Year Member

joined:July 15, 2010
posts: 45
votes: 0


Hi guys,

I'm interested in people's thought on keywords with low competition yet show it the adwords tool with high CPC's

Here is a good example,

(I'm looking at Australian stats)

Sydney $1.75 CPC Low competition

Now looking at this keyword in Australia there are no ads displaying at all,

I can only assume that the CPC isn't right or google has set some kind of arbitrary minimum for the keyword (maybe due to really low CTR's in the past?)

Any thoughts? I seem to be seeing these sorts of keywords all the time.
2:16 pm on Oct 1, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:1981
votes: 35

11:42 pm on Oct 1, 2012 (gmt 0)

Junior Member

5+ Year Member

joined:July 15, 2010
posts: 45
votes: 0


Thanks Rhino, so for something like "sydney" would you say the high displayed bid level (despite no ads showing), is due to advertisers generally seeing very poor CTR's in the past?

I notice a lot of geographic terms are similar (as well as lots of different types of terms).
4:26 pm on Oct 2, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:1981
votes: 35


yep.

there's "sniper rifle" aiming, then "pistol", then "shotgun", then "fire hose"... what you're talking about is like "aiming" a nuke bomb, it ain't really aiming.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members