I'm interested in people's thought on keywords with low competition yet show it the adwords tool with high CPC's
Here is a good example,
(I'm looking at Australian stats)
Sydney $1.75 CPC Low competition
Now looking at this keyword in Australia there are no ads displaying at all,
I can only assume that the CPC isn't right or google has set some kind of arbitrary minimum for the keyword (maybe due to really low CTR's in the past?)
Any thoughts? I seem to be seeing these sorts of keywords all the time.