joined:Sept 26, 2012
On a few campaigns i am at 95% impression share on google.co.uk, at 1000 daily impressions with 3% CTR (avg pos 4-5), it only gets me 30 clicks (these are relevant impressions with lots of campaign negatives, if i loosen things up, i see irrelevant matched search queries).
Other than testing ways to increase CTR with new ad copies, i can either keep adding new keywords (which i get from SQRs), increase bids (which will not be feasible) or turn on search partners.
If i turn search partners on, it brings a lot of low quality traffic at google.co.uk CPC rates. Ive copied a couple of campaigns and reduced bids by 25%, this works well, i saw decent number of conversions at lower CPA but this gets very difficult to manage on an ongoing basis. I have setup some automated rules on the main google.co.uk campaign within the adwords interface (not using a bid management software) to stay on pos 4-6. As QS increases, avg pos increases and rules decrease these bids, it starts clashing with search network campaigns. Therefore maintaining this "25% differece" in bids between the two campaigns so the higher shows on google.co.uk and lower on search partners is difficult.
I understand a lot of this depends on niche and competetion and can be answered by testing, but would be great to hear your thoughts. What are your thoughts on managing Search Partners? Do you leave it on with your main campaign or is there a better way?