I had a campaign which got promoted to a premium listing. Response was great.
I changed the advert slightly and it immediately dropped from the premium back down to the right hand side of google.
Its still number 1, can anyone shed any light on what has happened and how long it will be before im promoted again
Thanks for your help
It may need to be re-approved. If it hasn't popped back to the top in a day or so then it might be worth chasing google.
Yep, this is true. An ad must be reviewed/approved in order to be able to go to the top. But it must also meet an additional performance bar, focused on CTR - above and beyond that required 'on the right'.
You'll find many searches with no ads at the top, and it simply means that, in the moment of the search, no (approved) ads met this higher bar.
Hope you get back up there soon, nathanparrett. :)
AWA
I changed the advert slightly
Any change to any line of any amount (even a single character) essentially makes it a "new ad." I've found when making changes, it's best to make a new ad and let it be reviewed and start appearing before I remove the old ad. Then the shakeup of ad positions is less intense. :)
While I've always gotten a higher CTR when in a premium spot, I have NOT noticed higher sales.
I believe it's because people don't buy at the first site they encounter and maybe even more importantly, the entire row you premium ad sits in is clickable.
I think those premium ads generate a lot of "accidental" clicks from anyone who gets too close to the rather large "hot spot". I know I've clicked them (including mine) by accident).
AWA, I don't see any advantage to having the entire cell clickable. It's enough having the font size one larger. I try to get out of the "premium spots" sometimes by downbidding a bit. I'd rather be perched atop the column ideally!
patient2all
You'll find many searches with no ads at the top, and it simply means that, in the moment of the search, no (approved) ads met this higher bar.
AWA, I've never seen a premium spot for a keyword with less than 10 competitors. I've gone on the belief that there was one premium spot available for every ten showings for the keyword. Am I completely incorrect?
patient2all
Syzygy
AWA, I've never seen a premium spot for a keyword with less than 10 competitors. I've gone on the belief that there was one premium spot available for every ten showings for the keyword. Am I completely incorrect?
Sure looks as if PeteM and Syzygy beat me to the answer here, but I will confirm what they've said. ;)
AWA
I'll just shut up :)
patient2all
