I know this has probably been discussed, but I am curious to know how other forum members feel about where the future of Adwords is headed, especially when it relates to CPC and Keyword Bidding.
I've been managing an account for a little over 2 years, with a very healthy budget for a small business, it exceeds a little more than 1 million dollars.
When we first started there were very few people in our space and naturally as the business grew, more competitors came in and began bidding on our keywords, the price of the KW slowly began increasing and obviously today the price per KW has increased significantly, even though we have maintained and progressively increased our CTR, spend lots of cash and convert.
So what can we look forward to with Adwords as we head into the future? Its seems to me that as we and other businesses continue to market on the web, the space is going to get limited and the barrier to entry will get more difficult with time.
Question: How much is enough? And what will the market be willing to pay for space on Google in the future? Will small businesses be squeezed out by the bigger guys eventually? Will Adwords be a relevant avenue for small to medium sized businesses?
As more markets become saturated I dont see how Google can manage this unless they put some controls on costs. What i do see is an opportunity for other search engines to offer better, cheaper space on their serps.
Again, I am sure this has been discussed before but I really would like to hear what others think. Personally I see a very difficult road ahead for businesses and just like SEO, which has already begun to fade and is becoming more difficult by the day, I believe Adwords is going to get just as bad or even worse....