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Google Third-Party Policy

Third-Party Compliance Audit

     
5:37 pm on Jul 17, 2012 (gmt 0)

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Anyone received a Third-Party Compliance Audit email?

[support.google.com...]
1:10 pm on July 18, 2012 (gmt 0)

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nope, we don't do the 3rd party dealio.

for others... 3rd party = hiring someone who owns and controls the underlying adwords account used for the client's ads (versus client owns the adwords account, consultant has access and manages it, and can be removed by client)
10:53 pm on July 18, 2012 (gmt 0)

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3rd party = hiring someone who owns and controls the underlying adwords account used for the client's ads (versus client owns the adwords account, consultant has access and manages it, and can be removed by client)
Are you sure about that definition?

Google says:
We believe that most agencies, resellers, and other third parties who sell AdWords...

No mention about an ownership vs. management of an account.
1:24 pm on July 19, 2012 (gmt 0)

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if they own the account, they have full access - if you read the details, especially #1 and #4, you'll see they're talking about agencies that "sell" adwords. if the client owns the account, you're not selling adwords.

G doesn't want someone lying to their clients about how they are using AdWords, or what the costs are - if the client owns the account, they can see everything and they are most often billed directly.

read the example about keywords, they're worried you'll report adwords data bundled with other platforms - they require you to unbundle - again, to make sure the client "sees" the value and cost of AdWords clearly.

so i am sure, but who knows, crazier policy interpretations have happened to me (though not at G). so i'd advise you to contact G support directly, not just take my word for it.

~~~~~~
the disclosure requirements for 3rd parties:
[google.com...]

"Not sharing the cost and performance of AdWords campaigns: You have a right to know, at a minimum, the number of clicks, impressions, and cost of your AdWords advertising."

so even if i am wrong, and managing adwords counts as "selling" adwords, if the client owns the account, the have (and control others) access - so they have the access to the info "sellers" are required to provide to them.

"Google third parties who provide any level of cost and performance reporting today should make AdWords cost and performance information easily accessible to their advertiser clients and available at the same level of detail as other reporting information."
if it's their account, i'd call that easily accessible.
:-)
6:11 pm on July 19, 2012 (gmt 0)

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if it's their account, i'd call that easily accessible.
Complete true.

Well, all my business is affiliate based. I guess that multiple accounts with different companies was what made them think my company acts as an agency.

I'll be sure I follow up with this.