Google Changes Ad Click Referrer

[engine]

Google Changes Ad Click Referrer [googleadsdeveloper.blogspot.co.uk]

Up to now, referrers for clicks on ads for the term "flowers", for example, would be one of the following:

http://www.google.com/search?...&q=flowers&...
http://www.google.com/aclk?...&q=flowers&...

We’re adding a third possible referrer:

http://www.googleadservices.com/pagead/aclk?...&q=flowers&...&ohost=www.google.com&...

This new referrer is on a different domain named ‘www.googleadservices.com’, and has a new path of ‘/pagead/aclk’. The query is still there as the GET parameter ‘q’ and the originating host for the click is there as the GET parameter ‘ohost’. For example, if the click came from google.ca, the new referrer format would be http://www.googleadservices.com/pagead/aclk?...&q=flowers&...&ohost=www.google.ca&...

We’re making this change because we’re trying to improve the experience of clicking on an ad for our users

[jecasc]

Yes, this change is really making a difference in my ad "experience". I always had the feeling something was - like missing when clicking on an ad, something just didn't - like feel right in our relationship.

On second thought. No. Dear Google, I have clicked on many of your ads in the past ten or so years. And I have to tell you something: It was never an "experience". For gods sake it's an ad, what do you expect, that people have orgasms when clicking on your ads?

Either tell us the real reason when you change something or shut the * up, but don't give me that talk about improving an "experience" that does not even exist.

[diberry]

LMAO, jacasc, you're exactly right. Thanks for a good belly laugh!

[motorhaven]

They did tell the reason. They are removing an extra 301 from the chain, which means faster response. Most desk tops this won't make a difference but on mobile networks the round trip for the extra 301 can add a second to target site opening up. Probably with a different domain they are (or are planning to) move to a wider distribution of redirection servers geographically). A destination page loading up may not be an "experience" but having it take too long to load on mobile is a "bad experience."

[Sgt_Kickaxe]

jecasc for president.

[Webwork]

add a second . . . too long to load on mobile is a "bad experience."

I experienced a really bad second yesterday and I still haven't gotten over it.

[ponyboy96]

Anyone else noticing the slow loading ad group at the top of the SERPs? I've accidentally clicked on a few ads recently when I tried to click the #1 organic result and the ad loaded and clicked that instead. Funny business indeed.

[motorhaven]

I experienced a really bad second yesterday and I still haven't gotten over it.

I wish where I lived a second was all I had to deal with. I'm not in an urban area and even with 4G I'll lucky to see a page come in under 15 seconds.

[jecasc]

I experienced a really bad second yesterday and I still haven't gotten over it.

Yes, Google is ruining the ad experience by making people come to fast
to their destination.
By the way, anybody have any experience what is better - longer ads or wider ads?