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Broad match

     
2:35 pm on Jun 26, 2012 (gmt 0)

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Initially posted in a thread relating to close variants but now not sure if this is the issue
--------------------------------------------

I keep showing up for searches on "product name" and "product names" and yet I've restricted my keyword list to "big product name", "white product name", "blue product name" etc.

I don't want to be shown for the general terms as it becomes more of a broad sweep and cost per conversion is not sustainable.

I've put my search terms in quotes for phrase searching and brackets for exact match searching and yet if I search for "product name" my listing comes up.


Got feedback from RhinoFish and ran a Search Terms Report which shows that the terms are showing up as a BROAD MATCH.

How is this possibe?

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As a preliminary way of reducing the cost I've had to re-instate the keywords
"product name"
[product name]
"product names"
[product names]
and reduce the CPC which has at least removed me from the top of the listings when someone searches for product name!
3:06 pm on June 26, 2012 (gmt 0)

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That behaviour is strange.

Have you tried adding

[product name]
[product names]

etc.

to your negative keyword lists?
3:21 pm on June 26, 2012 (gmt 0)

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Have you used Ad Preview and Diagnosis from within the account (under Tools and Analysis)? It shows exactly which keyword from which ad group triggers the ad.
3:49 pm on June 26, 2012 (gmt 0)

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Thanks for your help - will run this later and report back findings
3:59 pm on June 27, 2012 (gmt 0)

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I've posted about this many times before, and I think it may apply here again! Dunno, you tell me. :-)

That report shows the typed-in search and the match type...
So if you see:
Red Widgets / Broad

It is not saying you have searches for Red Wdigets being matched to your Broad match keyword Red Widgets... in fact, you may not even have that Broad match keyword.

It's instead saying that the searches for Red Widgets are being Broad matched to your Ad Group... it doesn't actually list your keyword (and it's match type) there that it was matched to.

Check it out, see if you're reading more into that report than you should. Please let us know.