Welcome to WebmasterWorld Guest from 54.161.110.186

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Google Changes AdWords Ad Rotation From 30 to 90-Days, With Opt-Out

     
3:44 pm on Jun 7, 2012 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



That's as close to a complete u-turn we'll see.

Google Changes AdWords Ad Rotation From 30 to 90-Days, With Opt-Out [adwords.blogspot.co.uk]
Last month we announced that we would be changing how creative rotation works in AdWords. Specifically, we changed the even rotation setting to rotate evenly for a period of 30 days, after which AdWords would optimize to show your higher performing creatives more frequently.

In the past month, we've heard a number of concerns from you about this change. Thank you for all of the feedback -- we've been listening carefully to determine the right course of action. The concerns have focused on (1) the lack of an opt-out for this change and (2) the potential that the 30 day even rotation window might be shorter than your testing window for new ads. You also inquired about why we made the change.
...in response to your feedback, we're planning to make two changes to the setting. First, we'll expand the even rotation period from 30 days to 90 days to give you a longer window for testing new ads. Second, if you still wish to have your ads rotate evenly indefinitely, we're going to offer an opt-out of this change. You can opt-out by filling in your information on this form or by contacting your account representative. Both of these changes will go into effect on June 11, 2012.

If we see a large amount of demand for the opt-out over the next few weeks, we'll also offer the opt-out in the AdWords interface directly.


Here's the rotate opt-out form. [services.google.com]

Earlier story
Google Changes AdWords Ad Rotation To 30-Day Period [webmasterworld.com]
5:16 am on Jun 13, 2012 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



after which AdWords would optimize to show your higher performing creatives more frequently.

I hope that algo is smarter than the one which keeps telling me I'll earn more with images turned on in Adsense, because I never do. That's what it all comes down to. I'd, personally, opt out until I start seeing raving real reviews from people I trust that it works because you can waste money quickly while advertising.

If any company can figure it out it's Google so all eyes on you Google, and thanks for the opt out option.
1:26 pm on Jun 13, 2012 (gmt 0)

5+ Year Member



When is an advertiser going to want less control? This is a welcome move on G's part. Now let's get enough requests in so that we don't have to go to a report for every new account we start.
 

Featured Threads

Hot Threads This Week

Hot Threads This Month