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Trademark Issues

Why does Google flag some ads as a tradmark issue?

     
2:38 pm on May 25, 2012 (gmt 0)

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A couple of times a month I have to send off another dispute to Google about not running ads or not triggering on certain products because of "trademark issues".

The latest round was that they were not showing results for two items that contained the word "delta" (as in a type of electrical wiring hookup).

But why does Google continue to insanely keep triggering on generic non-trademarkable words like that? It seems to be so random and off base that it just makes no sense.
3:12 pm on May 25, 2012 (gmt 0)

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This happens because the algo is responding to vocabulary overlap with known trademarks in the system. "Delta airlines" and "Delta faucets" are a couple of "delta" trademarks that come immediately to mind. There may be more.

When I've had ads blocked this way, it's usually quick and easy for a human reviewer to recognize that my ad is about something different and doesn't infringe on any trademarks.

The situation can be frustrating, but don't stress about it. Just ask for your ad(s) to be reviewed then get on with something else that's productive.
3:32 pm on May 25, 2012 (gmt 0)

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I don't stress, it is just annoying - especially with a word that dozens of companies have in their name and generic and/or technical or trade terms.