Geesh!

What is broadmatching doing?

[fiu88]

I was wondering why I had so many visitors clicking one of my ad's when searching a totally different keyword?

I have a keyword ..lets say it's "Ford"...little did I know that when someone searches for "Chrysler"...my ad pops up!

Doesn't make any sense as to why it would show...but I guess G thinks its all good....

[MarkHutch]

Put Ford like this and it will solve your problem.

[ford]

Hope this helps.

[whoisgregg]

Educating yourself on keyword matching options can dramatically increase the effectiveness of your campaigns. Broad matching (which sounds like you're using) can occasionally produce surprising results. If you don't like surprising results, use "phrase" or [exact] match for your terms. :)

[fiu88]

Mark...I did it with " " this morning...

Broad match is too ambiguous in that you "might" get #*$! results ...Thats all fair, but the " chevy" isnt included in the KW list of the results for which my ad "may" appear.........

[MarkHutch]

With broad match, your ad could show on content sites that not only mention Ford, but Chevy and other auto makes as well. Something to think about with broad match. For example, someone might have a website (with Adsense ads) that compares Ford to Chevy and the Google bot will see both words in the text and show your ad. On Google and Search partners this should be less likely to happen, but I can see how it could happen from time to time. Hope the [] help with your problem.

[eWhisper]

If you are using broadmatch because you don't want to find all the possible variations of a word, and exact match is too limiting, you can always use phrase as well.

[adwords.google.com...]

A bid on "ford" will show for all inquiries that use the KW ford in them, but won't be matched to Chevy.

If there are words you don't want to show for, then do some Negative Keyword [webmasterworld.com] research.