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Using new Location Adwords for National Campaign

Any experience with the new dynamic location insertion

     

lgn1

10:03 pm on May 17, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Adwords came out with the new dynamic location insertion feature in April.

You can read about it here.

[support.google.com...]

I haven't tried this but I figure this would also work for national focused ecommerce sites also.

The way I reason it; is that you are competing to have your ad clicked, and if your ads says

"widgets chigago"

and the customer is from chicago, the customer is more likely to click on your ad.

If you have an excellent website, the customer will probably say, "no point in fighting traffic to go down to the local widget shop", I might as well buy online.

I figure the less commom the product, the better this will work.

Has any body tried dynamic location insertion for national campaigns?

Kickedout

8:19 pm on May 18, 2012 (gmt 0)

5+ Year Member



Nope yet

RhinoFish

10:04 pm on May 20, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



you don't have a bunch of locations then?

lgn1

12:01 pm on May 22, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have a virtual location everywhere, but only one physical location.

The theory is to turn people looking for local search, into an online shopper, for goods that are not that common in the local marketplace (i.e. would involve travel to the city, poor selection or high price at local stores, etc)

RhinoFish

11:16 pm on May 23, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



i think your virtual twist will cause you actual trouble, G dog don't like gamers.

lgn1

2:05 am on May 25, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't see how I am gaming anybody.

My product is availble to the person in the given state.
They can either drive down to a store or buy it online.

Dynamic Location Search, is not an exclusive product for local brick and mortar retailers.
 

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