Without broad matchno joy?

[Kickedout]

If I set my campaings using broad match my ad shows when users search for my term in *whatever city in the world*, that is odd, because I'm paying for clicks completely useless, and because users don't find what they want. I sell my service in specific area.

Now, I got rid of all broad match, and stuck on "phrase" and "exact". Now impressions are not enough, price is real high also.

Is it impossible to me to add negative keywords for all possible cities, regions, countries I don't sell my product

Example, lets say I sell "widgets in chicago", using broad I got impressions for "widgets in cusco peru" , widgets in alabama, and so on.

?

[eWhisper]

Have you narrowed down your target locations so that you are only showing your ads in your service area?

[Kickedout]

I sell in the service in "myowncountry, mycity" but 90% of my costumers comes and buy from "theircountry & cometo mycity"

I see 3 options (translating here because I see it in spanish)

1)people who vist, serch or see pages about my orientation location (recommended and default)

2) People on my orientation location

3) People searching or seeing pages about my orientation location

I guess the coolest thing would be an option
4) like that: people on my orientation location who vist, serch or see pages about my kewywords and not my orientation location

There is a tip on adwords help saying

"we can only identify interest about one location, if user is phisically located on the same country that location is intersted in"

So I see no light.

I need to sell to my neighbord country (that speaks another language) I'm orientating to their country, their language, and tried first and middle option with no results.

Any help?

[eWhisper]

I'm not completely following the logic (could be due to not enough coffee yet); but if you want to target multiple countries with different ads & keywords; then you can create a new campaign for each country and use the ads/keywords appropriate to each country in that campaign.

If you are just looking for people who are not located in your area, but are searching with geographic words; you can also set the advanced location targeting to only those looking for info on your area; but are not physically located there (or vice versa) in the advanced location targeting options.

[Kickedout]

I'm not completely following the logic (could be due to not enough coffee yet); but if you want to target multiple countries with different ads & keywords; then you can create a new campaign for each country and use the ads/keywords appropriate to each country in that campaign.

If you are just looking for people who are not located in your area, but are searching with geographic words; you can also set the advanced location targeting to only those looking for info on your area; but are not physically located there (or vice versa) in the advanced location targeting options.

But There is a tip on adwords help saying
"we can only identify interest about one location, if user is phisically located on the same country that location is intersted in"

Let's say I want to target portuguese people looking for my service in my country (not portugal). How do I get that

I do have a specific campaign in portuguese with keywords...

[eWhisper]

Language and location targeting are independent of each other.

You can target those in Portugal who speak Portuguese.
You can target those in your country who speak Portuguese.
etc..

So, if you choose location of your country and language of Portuguese; you'll reach those users if Google correctly identifies the language.

I find that for many countries, I'll select 'all languages'; but write the keywords in the language I'm targeting. That way if someone does a search that will trigger your keywords; regardless of their language preferences; they will see your ads.

[RhinoFish]

eDub has it right (of course).

remember, the language is just what they told their browser is their primary language, their searches still have to match your keywords (in whatever language you've added them as).

[LegoGeek]

Exact match isn't always the best choice of match type for very small industries. There is no way that you will get 100% "intel" on the keywords people are typing. So you have a high liklihood of omitting important keywords.

What I prefer to do is use just phrase match and then over time build up a negative keyword list of all the keywords that come through that are obviously untargeted. That way I get the "larger net". It often gives me a huge insight on the different keywords people search that didn't even turn up on my keyword research and I would have never thought of either.

You can always move recurring keywords onto an exact match keyword of their own if you want. Also don't forget to use grammatical errors, a lot of times people do not use appropriate grammer or correct forms of words and phrases. I was working on a campaign for a kettlebell workout site, and a lot of people were typing in kettle ball workout. Which is not the correct name, but nevertheless a high percentage of people type those. Even though google uses the "did you mean" feature on organic search, there is a potential to get cheap clicks from this misspellings and grammatical errors.

[edited by: buckworks at 4:55 pm (utc) on Jun 8, 2012]
[edit reason] No URL drops, please. [/edit]

[Kickedout]

hat I prefer to do is use just phrase match and then over time build up a negative keyword list of all the keywords that come through that are obviously untargeted

How do you access the report to find out what really users searched for, in order to find negative keywords? (couldn't find the way to generate one myself)

[RhinoFish]

when viewing keywords, use the "Keyword details" button.

you can select specific keywords, to see the searches aligned to those you select, or skip that and view all searches (so it matters if you're looking at the Campaign or just an Ad Group when taking the "All" route).

be careful with that report, the "Match Type" column doesn't refer to the match type of your keyword, but how the search was matched to it.