I am just wondering whether any common adwords report that you are using everyday to manage your campaign ?
I am looking at the search term report but after fiddling it for a few days, I am not able to get what I want. Probably, I am heading the wrong direction. I am trying to get the following columns to mine additional negative keywords.
a) actual search term by visitor
b) my bid search term
e) match type
I am able to get b,c,d,e but not a. Is it possible ?