I'm amazed of how poor my results with adwords are resulting. I'm old advertiser, had adwords campaings since I remember, however this season I don't have a single conversion, I don't even get emails (and I used to) using and refining a very well targeted campaign.
I noticed 3 major players on top 3 spots - very well known companies with a lot of money to spend that I don't have - , they all have extensions. Since I'm not reaching the top 3, even when I've set up extensions they don't show (is that correct isn't it, you have to get top 3 spot to show them up?)
1) What factors are counting to get top 3 nowadays?
One interesting is that they surely are "verified" and I don't apply for "verification" since you need at least 1000 google+ votes. I realized today
2) How do I get 1000 google plus votes? (it's insane)
The problem I'm facing also is that my ads are showing sometimes barely up my organic result or even down.
They are not converting and this far, my budget is being spent without return.