If you are bidding on "blue widget software" but there are people searching for an unrelated "blue widget hospital software," then your ad is cluttering up a search that is totally unrelated.
You could then have the information to do a negative for "hospital" and prevent your ad impression from showing up there, thereby increasing Google's ad relevance.
I would like to see a "dig" function where you can click on the impressions and it will show you the top twenty keyword combos, and allow you to further refine your ad.
I realize that there is a "suggest a keyword function", but you have to click several times to get to it, and it doesn't show you how often people are searching for it.
- Email notification when the credit card is billed.
- Go easy on some of its editorial guidelines (policy on affiliates, promotion of certain products, use of certain keywords in the title/body of the ad)
- Comprehensive reporting system that seperates the clicks/impressions received from Google and its partner sites.
- Ability to select Google partners for syndication.
- Keep the advertisers informed on their system upgrades/new feature addition etc through newsletters.
- A Google AdWords advertiser referral program :)
Google AdWords Customer Support is a lot better now - almost as good as that of FindWhat. No complaints here.
I would also like to see Premium Sponsorship go the CPC way.
I would also like to see Premium Sponsorship go the CPC way.
any reasons for this?
asking from purely a selfish view point.
Shak
Looks like I have a rather selfish viewpoint too. I'm more comfortable with CPC pricing.
Shak
I would like to see a "dig" function where you can click on the impressions and it will show you the top twenty keyword combos, and allow you to further refine your ad.
Can already be done.
Comprehensive reporting system that seperates the clicks/impressions received from Google and its partner sites
Can also already be done.
I'd like to see the default when you log in be the activity for the day, that you can then view historical stuff for, rather than it be you see everything and then change to view today.
Ability to select Google partners for syndication
Hope this never happens, when it does it will become like a cou ntry club, everyone will chose Google/AOL and nobody else. When we look at order logs there is some good results from non-headline syndicated partners.
We've seen some work taking place with the quality of the syndicated partners, which has to be good for quality and relevancy and gives advertisers more inventory to sell to.
I spend way to much time figuring out whats new and how the new features work instead of optimizing ads and making money. I know Google people are geeks and like to imporve things all the time (and that's good!) but I have to calculate my own time in final ROI and the cost of "understanding changes at Google" lower the ROI dramatically compared to other engines. This is even worse for the many clients I have that want to maintain their Adwords by themselfes. I teach them how to run AdWords campaigns and maximize results but with all the changes it often becomes too expensive for them and then they just move on to somehting else.
WD: I read your other post somewhere - you are basically jumping though hoops to get the stats. Google already has those stats and they probably need to modify the system just a little to let the advertisers know about them.
Also, I would like to compare the clicks and IMPRESSIONS (and hence CTR) received from Google and its individual partner sites and then compare the two. That's what I meant by comprehensive reporting system. Can that be done?
>>> everyone will chose Google/AOL and nobody else
From the Google's point of view, the argument does make sense - not for the advertisers. As an advertiser, I would like to have some control over the display of ads. If a partner site performs, I will keep it and if it doesn't....
Some way to handle those long lists of negative keywords i have. My scrolling finger gets very tired! - Maybe having the ablity to make groups of neg keyword selections, and then refer to them by a code under each a group. Another simpler way is to be able to have negative keywords by campaign, rather than only being able to have them for each ad group.
Having Google sort negative keywords by their "popularity" so you know which ones are the most important, so you can reduce the neg keyword list overall.
Ability to copy creatives from one ad group or campaign to another in the cases where only one or two words are being changed.
WD: I read your other post somewhere - you are basically jumping though hoops to get the stats.
Not any more. Power posting and trusty Excel put paid to not knowing. Now we can track every click, action and sale per keyword, per syndicated partner, per day.
Can't work out the individual CTR, but to be honest that would be pointless. You can't have syndicated only and not Google, so if you want to measure the difference then why not try a week with them on and a week with them off, subtract one from the other and the difference should all be down to the syndicated partners.
I agree with Mikkel that Google (and all PPC providers), need to take account of additional workloads involved by those that manage campaigns on behalf of others.
We would love to see a "pause the entire account" facility, for those instances where the site goes down, or for maintenance. E-mailing CS may work for some, but better for us to be able to self-serve.
That when you click "Hide eveything ive deleted", it stays hidden for ever unless you click on something saying, "Show everything ive deleted".
That seems fixed, sort of. Some time within the last few weeks, the default (each time you log in) changed from "show deleted items" to "hide deleted items".
vibgyor79: Right on, give us the ability to show clickthrough rates on Google. Why do they turn your Adgroup off, as they say, when clickthroughs on Google are less than .5%, but they give you no way to show your clickthrough percentage on Google, only overall? Very annoying. Also should show second digit on clickthrough; I've seen incorrect math and truncation instead of rounding on the clickthrough percentage.
Other things I'd like to see:
1) All of the "rules" in writing. I've had words turn off before they hit 1000 impressions. (not supposed to, right?) I've had adgroups shut down, seemingly because the low clickthrough on one word shuts down other words. (Not documented, right?) Also undocumented: how is it decided which adgroup will display, or which keyword will match, if a search matched multiple keywords either within or across adgroups? E.g. I "buy" the keyword "widget" and the keyword "thingamabob". They have different bids. Which is displayed for the search "widget thingamabob"?
2) Show impression counts suppressed by negative words. This would help to fine tune campaigns. Just as one would like (needs) to know how many impressions they are getting, I'd like to know how many I am suppressing, and how successful my negatives are.
3) Changing the URL should not delete the ad.
Come on GoogleGuy pass the message on (it could even be an account option)!
Also:
1) Keep minimum bids at $0.05, and not following Overture and Espotting.
2) Write offline software to manage your account (with import/export facility) or allow a spreadsheet/csv file to be imported straight to the site. For speed and ease of use of your account.
3) Remove the 2,564 clicks you need in order to add a keyword. This is a secure site, it isn't fast to start off with!
4) Insert ranking into the advert according to keywords also. Someone who bids on 'big blue widgets' should (generally) get a higher position when someone searches on that rather than someone bidding on 'widgets', just because the CR is similar but they are paying more. Is Google wanting the money or relevancy? I imagine relevancy should come first, the clickthroughs will increase, their money will increase.
