Welcome to WebmasterWorld Guest from 18.104.22.168
Starting next week, the “rotate” setting for ad rotation will change. Instead of rotating creatives for an indefinite period of time, this setting will only rotate for a period of 30 days. After that, the setting will then optimize to show the ads expected to generate the most clicks. Every time a creative is enabled or edited, the ads in that ad group will rotate more evenly for a new period of 30 days.
joined:Jan 27, 2003
Note that a campaign’s ‘Ad rotation’ setting will continue to say ‘Rotate evenly’ after the even rotation period has ended for any or all of the ad groups in the campaign.