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Intresting Problem With Client Account

Some of the adwaords scores are 1

     
11:45 pm on Apr 20, 2012 (gmt 0)

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WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I have a client that spent big bucks on a single word domain for a term. Lets just say "screws" is both the domain name and term for a search in his nitch. A recent development in his area nitch is not related to screws as we think of a screw, but is a term the industry uses to describe the job within this industry.

Searching G right now for screws brings up what you would expect screws and types of screws. He built a solid site in the domain "screws" added good content, videos, pictures and technical data about his company doing "screws" for this industry.

In adwords we added the keyword [screws] and it comes back a 1. So we added [company screws services] 7 and so forth. All scores are good except "screws" and or "screw". I told him to delete the term "screws" until Google can figure out there is another industry that uses the term "screws". I figure the bot just for now only reconizes the term in one industry and looks for realted content within that specific industry. Not finding content related to this industry it kicks it out and applies a real low score. His adwords ad, domain name, and related content for this term should be a 9 or 10 but ends up a 1. First time I have ever had a 1. Live and learn I guess.
1:38 am on Apr 21, 2012 (gmt 0)

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WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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This is definitely a puzzle.

How does he rank in the organics for [screws]?

It's hard to make suggestions without knowing the specifics, but one thing that comes to mind is to do whatever you can with negative keywords to block searches for the wrong meaning.

The way you're making more use of phrase matching is likely a good thing.
1:33 pm on Apr 23, 2012 (gmt 0)

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WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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buck not doing any broad search terms at all on this site. All are in [] Just looked at some terms I added last week they are popping top 1-2. Single terms are still 1 or 2. Got to be the nitch is
dominated by companies selling different types of screws and with the content on the site not about what we all think are screws the bot is doing a behavioral grading and giving these terms a failing grade. With the new changes I guess your right on the negative keyword terms After thinking about it. Will keep an eye on the account and see. I just paused the term just so I can continue to watch the grade on these terms.
 

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