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Adwords brand advertisers

experienced a recent cpc increase?



4:15 pm on Apr 12, 2012 (gmt 0)

5+ Year Member

The average CPC for our brand term has increased from 0.05 to 0.50 in less than a month - for no apparent reason, any other brand advertisers experienced this on adwords?


11:45 am on Apr 13, 2012 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I haven't seen this at all.

Is your QS still the same for your brand terms?


1:12 pm on Apr 13, 2012 (gmt 0)

5+ Year Member

yep, all else remains the same inc competitor bidding


6:49 pm on Apr 15, 2012 (gmt 0)

Yes! I have noticed this too!

No competition and my bids went from 5c to 40c!

10/10 QS also.

I hope adwords gets nailed with an anti-trust for this crap.


10:14 am on Apr 16, 2012 (gmt 0)

5+ Year Member

interesting to hear carepedppc!

I haven't found any coverage of this on industry forums, but looks like it changed about 2 weeks ago

Any other experiences here?


1:24 am on Apr 20, 2012 (gmt 0)

My bids lowered slightly the past few days, followed by a suspension. Awsome!

Google refusing to give a reason and told me I had multiple disapproved ads which is not the reason by any means.


12:33 pm on Apr 22, 2012 (gmt 0)

Did you notice them go back up again?


6:36 pm on Apr 22, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

got affs?


11:09 pm on Apr 23, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Two anecdotes does not a trend make.

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