Everywhere I read, they say to remove the www. from the adwords display url, so you have more room to add a descriptive term to the end.
I found that if you already have a well written ad that is
, have a
, and a
; you will get worse results by removing the www to make the display url more descriptive.
I was a little shocked by the results.
I was sure that: Example.com/pink_widgets
would perform better than www.example.com
but at a 99% confidence interval, there is a significant differnce on ctr and conversion between the two.
The only thing I can think of, is that if the ad is already well written, then cluttering up the display url is of no benefit.
Also my company url, is suggested of a benefit in its name, which may be a factor.
Also, most ads I see include the www prefix.
Unfortunately my url is a long name, so i am unable to test www.example.com/pink_widgets.
Has anybody seem similiar results with and without the www in Adwords A/B testing?