Can you set some ads to be on content network and other not?

[skuba]

Hi,

I am testing a web analytics tool and talking with their engineer as we were going through some settings. And then a question came to my mind?

Inside an Adwords campaign can I set some ads to be on content network and other to be only on search network?

I ask that because they claim that I can track them separetely by using a specific parameter on the ad URL. But I don't think it's true.

Even if I have two similar ads, and for one I use a URL with a parameter let's say?content=yes and make another ad with url parameter?search=yes . BOTH ads will still show on both search and content network, if I chose this for the WHOLE canpaign, right?

Thanks a lot

[Import Export]

You can set some ads to serve for content, and others to serve for search by creating multiple campaigns and editing the "campaign settings" found at the ad group level.

As a rule of thumb, I stress that after you test a campaigns performance, you always create 1 campaign for the search network, and a secondary (often mirrored) campaign to run on the content network. If you do this correctly, and refine as neccessary (kw/kp - ad copy - etc), your ROI will increase. The content network and search network are completely different enviroments. That is the bottom line.

[skuba]

O yeah, I didn't think of having different campaigns.

Question for you now:
If I create an campaign and ad JUST for the content network. Then I choose the keywords I want to target, won't google disable the keywords that are receiving low ammount of clicks, liek it does when using the search network?

I had google disabled a bunch of my main keywords because it was getting a lot of clicks on content network, but not on Googles search.

How does it work when I just choose content network?

Thanks

[AdWordsAdvisor]

If I create an campaign and ad JUST for the content network. Then I choose the keywords I want to target, won't google disable the keywords that are receiving low ammount of clicks, liek it does when using the search network?

I had google disabled a bunch of my main keywords because it was getting a lot of clicks on content network, but not on Googles search.

How does it work when I just choose content network?

Skuba, let me clear up what I think is a misunderstanding:

* Firstly, all ads begin by showing on Google, and then you may add either the Search network, the Content network, or both.

* For this reason it isn't possible to have your ads show only on the Content network (or Search network) without also showing on Google.

* The CTR that is counted in terms of keyword status is measured on Google alone, and does not include impressions and clicks from the Search and Content networks, beyond Google.

So, if your keywords were disabled before, the may very well be again, unless you make them more specific and/or 'protect' them with negative keywords. A very highly targeted ad will help too.

AWA

[skuba]

For this reason it isn't possible to have your ads show only on the Content network (or Search network) without also showing on Google.

* The CTR that is counted in terms of keyword status is measured on Google alone, and does not include impressions and clicks from the Search and Content networks, beyond Google.

Thanks.

Now let me ask you this. If I set a campaing for the content network and another for search network. And create ads in each targeting the same keyword. Will I have duplicated ads on google?

That could be bad, since the tendency is to click on the higher one, so this would make the other one display lower and lower and actually get the keywords disabled.

Agree?

Thanks

[AdWordsAdvisor]

Now let me ask you this. If I set a campaign for the content network and another for search network. And create ads in each targeting the same keyword. Will I have duplicated ads on google?

Nope. Only one ad per search term will show on a given query. The system will first default to the case in which the keyword has the highest Max CPC.

And, if the Max CPC is the same in all cases, it'll default to the case in which the keyword has the highest CTR.

AWA

[contentsiteguy]

Are there any other factors involved because I have created a duplicate of my campaign with the only difference being the original had the content network off and the duplicate had the content network on with a lower Max CPC and I still ended up getting clicks on the search network with the duplicate campaign.

Both daily budgets were much higher than they could ever achieve for the keywords I used. If the Max CPC is determined first then I would think the campaign with the content network would never get any impressions on the search network.

[1Lit]

Are ads targeted to show contextually on content sites also geotargetted? Say Google ads show on the New York Times website. Is the geographical location of the website considered? Or is the geographical location of the person visiting the New York Times website used to determine which ads are shown?

[eWhisper]

For this reason it isn't possible to have your ads show only on the Content network (or Search network) without also showing on Google.

AWA... *shakes head*
how many times has this been discussed here?

To create different campaigns for search (1 below) and content (2) use the following:

Campaign settings:
Campaign 1. Google & Search partners
Campaign 2. All keywords must also be in campaign 1. Google & Content

Campaign 1 must have a higher max CPC than campaign 2 by a decent amount. Usually this can be about 25% higher than campaign 2. If you're using minimum bids, then this strategy won't work.

Google will show campaign 2 a few times to test out CTR, if it starts gaining a better CTR than the keywords in campaign 1, you could have 'leakage' of your made for content listings being shown on Google's site - however, campaign 2 will never be shown on partner search sites, and campaign 1 will never be shown on content sites. The only crossovers possible are on Google's site.

If you're in a more expensive market, a max bid of $5 on search and $0.50 on content shouldn't have any leakage past the first week or two.