A query. Looking through some adgroups and notice overall the quality score isn't great.
The keyword is an exact match of "cork hotels". The ad copy and destination URL both have cork hotels in it, and the ad copy is very specific to Cork Hotels.
The landing page is called Cork Hotels, and contains good content in relation to Cork Hotels.
But still the quality score for the keyword is 6? Average position is about 4 at the moment...
Surely an exact match keyword with a specific ad and landing page should be a higher quality score.
Are there account factors that would influence one campaign?