Position Targeting in Adwords

How can I get to position 2 and stay there?

[Born_User]

I've been using adwords for a couple of years now. Until now, I've never had a need to try to target a particular position in Adwords. In short, I want to put myself at position 2 for that particular search term and stay there.

In OV it's easy. Is it possible in Adwords? I am already using a PPC Management program that attempts to target a position and keep me there, but it isn't constant and predictable.

Is this something that can even be done?

[Pradeep]

Hi,

Even i have been using Google Adwords since year, Its bit difficult to exactly fix the position but its a trails and error method, and it can be done by either reducing or increasing daily budget or cost per click (CPC) as far as i am concernd there is no other go. but you can set an optimal rank through bid management tool Gotoast that is Atlasonepoint

Pradeep SV

[Born_User]

It's a very new keyword that I'm wanting to target position, and it's very expensive. I don't think I've had any clicks yet, so that may be a problem with position targeting, too... the fact that the click index for that keyword right now is essentially zero.

Any other opinions?

[Pradeep]

I am unable to find your question. do u want to set particular search term to a fixed posiotion? or you already in certian position and you are not getting hits? please do mention in details

Pradeep SV

[eWhisper]

The optimal rank which many automated bid management systems do is 'guesswork' based on your CPC & CTR, and it's estimates of your competitors. These software packages attempt to keep your keyword in that position - however, you first have to understand how position is reported.

Position is based on all searches which trigger a keyword. If this is a phrase match or broad match keyword, at various times there will be more or less advertisers for any given search (based on they keywords they are bidding on and daily budget. i.e. if you bid on 'blue widgets', and someone else bids on 'blue sleepy widgets' then a search for blue widgets excludes that competitor from that particular search, but a search for blue sleepy widgets includes that competitor).

If your average position is 4 for one search and 1 for another search (assuming traffic volume is similiar), your average position might for that keyword could be 2.5, yet you've never apppeard in the 2 or 3 slot.

This can be further complicated by geo targeting. If someone is bidding on 'sleepy blue widgets' ONLY in california, then you're position could be different for a search done in California vs New York.

If you are doing any sort of geographic targeting, you want to define it and check out the competitors for that particular area.

If you really want to go after a position for a search (and not just the highest position you happen to get if your CTR keeps going up), you're first step should be to define which exact match keywords you want to target.

There will still be some competitor variation based on daily budgets, geo targeting, google broad match testing, and new advertisers for that keyword, but you'll have more exact data to start working from.

Hope this starts you on the trail to thinking about how to bid for position.