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Tracking ROI & ROAS on B2B non-ecommerce website

Tracking ROI & ROAS on B2B non-ecommerce website

4:53 pm on Jan 4, 2012 (gmt 0)

Junior Member from US 

5+ Year Member

joined:Oct 11, 2011
posts: 148
votes: 4

My company has a B2B website and they do not sell their products online. They sell via distributers and through emails and phone calls to their main office.
How do I determine PPC ROI for calls, emails and form submissions? They do not want to pay for PPC call tracking, they have one form on the website that sendís email to a sales@ email address and that email address is also posted all over the website as a link along with their phone number.
I can track on the form submissions but will miss ROI on the phone calls and email hyperlinks.
Any suggestions?

5:39 pm on Jan 10, 2012 (gmt 0)

Full Member

10+ Year Member

joined:Sept 11, 2002
posts: 294
votes: 0

For the form submissions add a hidden field that contains the campaign info and saves it for conversion counting.

For the generaic emails/calls you can add a "priority code" next to the contact info. Asking customers to mention this priority code when they call in